Phaser Inc, has explained on their website the motivation behind the scheme:
We wanted to play the game, and beat it in a different way than with PVP. And, there's another reason. Contrary what we made people believe, we are actual PVP players on other accounts. We have been in the game for a while and have our share of killmails (since 2004.) We now wanted to beat the game in another area.Phaser Inc, was also kind enough to disclose some of their accounting as well.
ISK invested in Phaser Inc. : 1.831.672.334.372,65 ISKI will leave you with Phaser Inc's parting words...
ISK withdrawn from Phaser Inc. : 452.724.496.124,17 ISK
Sum of weekly Interest paid : 345.176.303.826,13 ISK
Total ISK available at present: 1.033.771.534.422,35 ISK
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